Need a medical diagnosis? Ask Dr Google!
The information search in days
passed, used to involve seeking out the right person to gain information and
comparing by calling and shopping around.
Today however, search engines make it so easy to find what we are
looking for without any human interaction. Even medical injuries can be quickly
identified with the remedy at the tip of our fingers (buyer beware though!).
We trust referrals from our online communities…
Today’s consumers are savvy and
can see through a sales pitch in an instant; trust is hard to win as online
channels make us somewhat faceless. Referrals by friends is the most common
reason consumers purchase on line as the recommendation came from a trusted
source within their online community. This means we must win over friends of
friends in order for our likeability to increase and to be able to obtain
public endorsement.
We used to speak
to people F2F…
It’s amazing to think you can go
through the whole purchasing process without any human touch points which makes
me wonder how we can ever rebuild our relationships when we are restricted on
the way we influence and are losing the skills to connect in real life.
Thinking about this aspect, if we are losing the human touch and
the ability to invest time and effort into real, long lasting relationships, is digital marketing our friend or foe?
Credits:
Can we reach our customers
without any touch points? Image available: http://www.oracledigital.com.au/digital-marketing-strategies-for-start-up-businesses
Purchase decision process image
available: http://marketingfaq.net/wp-content/uploads/2011/12/decision_process.gif
Do you love referrals? Image
available: http://www.simplecodecs.com/wp-content/uploads/2012/12/i-love-referrals-300x300.jpg
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