The evolution of all things online has impacted our lives so
greatly that we simply can’t imagine life without our smart phones, the
internet and being able to connect with people worldwide in an instant.
Facebook has really revolutionised the marketing space by
offering clever ways to advertise to narrow direct target markets. Who knew
that we could use online banking through Facebook – amazing technology which
further proves that online is here to stay with the huge investment that’s
already been made.
Digital has made us all push the boundaries and think
outside the box but has also blurred the lines of privacy. As discussed
earlier, we would never give out personal information 10 years ago however now
we see nothing wrong with posting intimate details.
Learning to stand out in the crowd and maintain good
relationships will be the key to success in the future and I look forward to
creating innovative ways to connect with audiences in new and exciting ways. Rules are evolving, changing, adapting and companies are
throwing the rules to the wind – making it up as they go and relying on
customers to dictate policies.
I think it’s safe to say, as
marketers we love all things digital and will continue to evolve and create
engaging content to reach our customers, no matter what platform is the “flavour
of the month”!
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