Digital
marketing can be our greatest tool or our not so favourite friend. I for one
would rather digital work for me than against me. One of the best things about
digital avenues is the ability to learn how to use these tools without
expensive training. For businesses social media can be a cost effective way to
build a brand and create strong online communities. As long as we nurture our
online relationships and listen to our customers, we can overcome the lack of
human touch points to create loyal followers.
DM has
revolutionised many industries. Some key industries I think have benefited
from online tools are the fashion industry, retail stores and banking. The
fashion industry whilst slow adopters of social media are a perfect fit
– according to fashion writer Harrison
Weber “fashion is entangled in the photos we take of ourselves, and brands
we embrace are often chosen to help others understand who we are”.
YouTube is one of the single most important
platforms, launching careers, providing instructional videos, enabling us to
share our thoughts from our bedrooms and essentially providing the world with a
new way to entertain and inform in pictures.
With all the
benefits of digital marketing tools and with the constantly changing environment,
imagine where online will be in 5, 10 or even 50 years?! It’s also important to
note that this is not confined to western society – China has 300
million social media users and has forced companies to innovate new
technology to respond and engage to maintain relationships.
Many websites
offer creative tools to ensure that DM is your friend – www.mashable.com is a great source of
information with a quirky take on all things digital. It seems everyone is
offering courses to master online and with companies seriously adopting online
corporate level strategies the marketing world is working hard to make digital more
of a friend than foe.
With so much
freedom and little constraints combined with the ability to reduce budgets
through digital marketing, it’s an exciting time to be amongst the ever
evolving online platform.
With the way
online has taken over our lives, it’s safe to say digital marketing is here to stay and we
must get on board!
Read more:
Read more about Chinese social media consumers: https://www.mckinseyquarterly.com/ghost.aspx?ID=/Marketing/Digital_Marketing/Understanding_social_media_in_China_2961
Learn more about the fashion industry and social media: http://thenextweb.com/socialmedia/2012/01/24/how-the-fashion-industry-is-embracing-social-media/
Credit:
Friend or foe
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YouTube
stats image http://www.datacenterdynamics.com/sites/default/files/Youtube%20every%20second.jpg
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